Non-Market Strategy and the 'Race to the Bottom': Lessons from the Baywatch Experience Download

Description:

International firms operate strategically in the non-market environment to secure advantages which improve their cost and/or revenue structures and, hence, their economic performance. This article centres on a detailed case study of the globally popular Baywatch television show’s efforts during 1999 to secure attractive locational subsidies by placing the states of New South Wales, Queensland (both in Australia) and Hawaii into competition with each other in a ‘race to the bottom’. In turn, key lessons are drawn for various stakeholders involved in this and similar non-market contexts.

Submitted On:

18 Aug 2009

Submitted By:

Rhondda Hollis (hollis)

File Date:

18 Aug 2009

File Author:

Marc T. Jones

File Size:

132.98 Kb

File Type:

pdf

Downloads:

242